The LEGO Firm History

The PROFANO brick has turned into a worldwide discomfort that is as much a part of the cultural fabric as Billund, the little town in Denmark where it all began. However the company’s development into a market giant was not without it is write about of challenges and problems. One of those arrived 1942 because a warehouse hearth consumed almost all of00 the model manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a major decision.

He decided to transfer the company from wooden toys and toy vehicles, which had been its bread and butter, and move into plastic-type toys. It would be a major modification for the family-owned enterprise, and the one which was not at first well received.

A correspondent noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to test out new patterns that applied plastic. The first tentative step was your introduction of your Programmed Binding Stones that held together to avoid block podiums from toppling on children.

The new Seglar bricks would not become the iconic toy that we know today right up until 1949. Until then, the interlocking stones were mare like a construction doll than an actual building plaything. It was as well not until 1958 the fact that the satisfying hitting coupling program started to be a standard feature.

Throughout the 1970s, the company continued to widen in production and market reach. The company added Legoland subject parks into the mix and unveiled more advanced models that were aimed toward older followers, including the Technic line of bits such as axles, gears, levers, and common joints.

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