Prior to TravelClick, Kutscher served as chief executive officer of Register.com where he evolved the domain name company into a small business services organization with a focus on being the web department for small businesses. If were going to keep increasing our marketing budget, as long as the communities keep taking our leads and work them at higher and higher lead conversion rates, we get more families moving in, theyre happier with us and have a good experience. at A recent infusion of $175 million in growth equity is helping the national referral partner propel those efforts this year and beyond. at January 24, 2022 07:00 AM Eastern Standard Time. address is l****[emailprotected], Larry Kutscher's business email Receive industry updates and breaking news from SHN. A Place for Mom is part of the Elderly Care Services industry, and located in Washington, United States. What were focused on is me giving you high-quality opportunities, and then working with you, which is really whats different working with you to close those leads to generate move-ins and revenue for both of us. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. Senior Vice President and General Manager of the Small Business Group, A Place for Mom Names Larry Kutscher Chief Executive Officer, TravelClicks CEO has focused on growth, after ownership change, Equity Firm Thoma Bravo Buys TravelClick For $930Million. In this episode of Transform, learn: - How Kutscher has worked to improve the company's relationship with senior living operators - Why APFM is spending $100 million on marketing in 2022 - What Kutscher believes is the industry's "biggest weakness". ", Adam Karol, member of the APFM Board of Directors and Managing Director at Silver Lake, also a significant shareholder of APFM, added, "We are excited to welcome Larry to the APFM team. APFM has built a differentiated technology platform with a data-driven approach for providing families with vital tools to make informed senior care decisions, said Mr. Kutscher. We want to be true business partners with all those communities. But how do we get there? The service is offered at no charge to families as providers pay a fee to APFM. Privacy&Terms. at Users who like Larry Kutscher, CEO, A Place for Mom, Users who reposted Larry Kutscher, CEO, A Place for Mom, Playlists containing Larry Kutscher, CEO, A Place for Mom, More tracks like Larry Kutscher, CEO, A Place for Mom. Bill Farrington The back window of a parked NYPD patrol car was shot out in Brooklyn Saturday . I look forward to working closely with APFMs team to capitalize on the many opportunities ahead and expand this vital service to provide better access, coordination and quality of care for the families we serve.. But you cant compare that to the first 5%. Well spend about $100 million in marketing this year. SPONSORED BY: Prior to joining Register.com, Kutscher served as senior vice president and general manager of the Small Business Group at Dun & Bradstreet, where he helped the Company expand its digital offerings, including the acquisition and development of Hoovers, a leading provider of sales and marketing intelligence. Im not naive, there are a bunch of folks out there who probably dont all agree with that. at Request a free trial. A Place for Mom simplifies the process of finding senior living and home care with personalized guidance at no cost to families Connect with a local advisor Review a tailored list of recommendations Evaluate, tour, and decide with confidence Our service is free as we're paid by our participating communities and providers approve of Larry Kutscher's performance Founded 2000 Company size 501 to 1,000 Revenue $25M to $100M (USD) Industry Personal Consumer Services Headquarters 701 5th Avenue, Suite 320. View Larry Kutscher's business profile as CEO and Board Director, A Place for Mom.. Get Larry Kutscher's email: l****r@travelclick.com, phone, and more Comparably. Top 3 Results for Larry Kutcher. senior living operators Kutscher is a veteran CEO who successfully led multiple digital, technology and services businesses through significant periods of growth and value creation over the course of his more than 30-year career. Three years later, the company is about halfway through that transformation. Dont ask me for more leads, ask me for more move-ins. And thats what our goal is. I could go on and keep giving statistics. Dont use an agency! Additionally, Kutscher oversaw five successful acquisitions and transitioned the business to a subscription model. at If you think about what we do, were national, were in every state of the country, were in every part of all those states, were running national campaigns and marketing programs, we have 500-plus senior living advisors working with families, we have a large number of sales folks working with communities. General Atlantic and Silver Lake will own equal stakes in A Place for Mom, which will continue to be led by CEO Sean Kell and the company's management team, who will remain meaningful shareholders . at Reveal Despite the large hole in the back window, neither of the officers were hurt, the sources said. Review our, After taking the reins in 2019, A Place for Mom CEO Larry Kutscher laid out a plan to completely reinvent the company and its relationship with senior living providers. Join us for an exciting one-day, two-track event highlighting dining, hospitality, health and wellness in senior living. Kutscher earned an MBA from Columbia Business School and a Bachelors degree in political science from Brown University. Accurate, easy to use and effective., We love AroundDeal and we are surprised how it does what it says. And again, its part of the education we have to do. He is a seasoned leader, and his deep experience and operational expertise with online, tech-enabled services will enable him to maximize the potential of APFM and its powerful platform., Levy and Karol added, On behalf of the Board, we are grateful for Seans contributions, which have helped countless families across the country find the right independent, assisted living, and memory care communities or homecare services for their loved ones. Of course, Kutscher couldnt predict that a global pandemic was about to hit and disrupt just about every facet of the senior living industry. A Place for Mom is the leading online platform and advisory service providing insight-driven and. During the depths of Covid, we were able to bring people information and ideas, because we knew a lot and we could see what was going on. - What Kutscher believes is the industry's "biggest weakness". Jobs Number of Current Jobs 1 Number of Past Jobs 5 Larry Kutscher is the CEO at A Place for Mom. Kutscher earned an MBA from Columbia Business School and a Bachelor's degree in political science from Brown University. We were in the early days, and we had ambitious goals around technology, around the team and around our relationships in the industry and our marketing. A Place for Mom's new CEO, Larry Kutscher, is working to reinvent the company within two years, including by redefining its relationship with senior living providers. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior living solution for their loved ones across home care, independent living, memory care, assisted living, and more. Player FM is scanning the web for high-quality podcasts for you to enjoy right now. Simon Property Group, Senior Advisor at Boston Consulting Group (BCG) well as phone numbers accurately with We were able to step up and show people how they could get what they didnt actually think they could get, and how we can contribute to that. A Place for Mom is paid by our participating communities, therefore our service is offered at no charge to families. LEARN MORE, SPONSORED BY: Larry Kutscher is a CEO and Board Director at A Place for Mom and he was the CEO of TravelCLICK. Whether its branding, TV, or search marketing or a whole host of new channels that weve been developing out there, we have really started to figure out how to reach our target audience in ways that are cost-effective and smart; and good for the family, good for the operator, so we can open up more doors and bring more people to the party. We want to work on their timeline. Entrepreneurial Mindset. When he's not hunched over his work computer, Tim can usually be found hunched over his personal computer. Three years in, I think weve made progress, but were nowhere near the finish line.. And thats what its all about. Marketing is a key way to do that. I know were driving really efficient cost leads, but many times operators dont really think about their marginal economics, meaning whats the cost of getting the next move? After a thorough and thoughtful search, the Board of Directors agreed that Larry is the ideal person to lead APFM to the next level of performance. Three years later, the company is about halfway through that transformation. But I still think we have a ways to go. How Kutscher has worked to improve the companys relationship withsenior living operators Why APFM is spending $100 million on marketing in 2022 What Kutscher believes is the industrys biggest weakness. As APFMs chief executive, he will drive the strategic vision, operations and management of the Company as it continues to build upon its position as an industry leader in providing guidance to families navigating pivotal life decisions around senior care. If you like our Heroes, you can hire them for FREE! Our company use this platform for our getting prospects and it works always., I am able to find investors emails that were not available on their linkedin profile which were helpful., I have used several Contact Finder programs, and this was the first to provide details that I can rely on in emails and phone numbers., That portal was very helpful for us, Authentic contacts, email , numbers and no any other bugs in this website., I Like the interface and search engine. When I talk to senior-level folks in the industry I say this over and over again there is a little bit of shame on us for not helping families and consumers understand what senior living is and what its about. Ive heard that complaint from other places, but never from a community. And when you spend that kind of money, every lead we generate we get to a point where we have what we think is pretty good. Larry Kutscher's Professional Skills Radar A community pays something like 3% of the value they generate from moving to us. Were at a really good inflection point where all the things weve done are paying off and driving significant value both for our families and our community customers, and for the business. Police were still looking for the gunman early Sunday. "As CEO, I will focus on enhancing APFM's strong partnerships, investing in our products and technology, and creating value for users, partners, employees and investors. Previously, he was managing director with Goldman Sachs Wealth Management and spent 12 years at American Express. Were at a really good inflection point where all the things weve done are paying off, Kutscher said. And we were really on the same side of the table, helping senior community operators have more move-ins and drive more revenue, and people need help doing that. I think every operator needs to be out there getting the message across about how senior housing is a good thing. Most recently, Kutscher served as CEO of TravelClick, a leading global travel technology and data provider. When typing in this field, a list of search results will appear and be automatically updated as you type. And by having that, we are able to do that and do that for the community. at As the nations leading senior advisory service, A Place for Moms mission is to enable caregivers to make the best senior living decisions. The fact that nursing homes are the number-one term people start with just tells you theyre confused by what the differences are, and what the offerings are. A recent infusion of $175 million in growth equity is SPONSORED BY: On average, the Executive department thinks more highly of the Executive Team relative to the Community Network Team department. Based on 218 ratings, A Place for Mom's employees are very satisfied with their Executive Team and give them an "A+" or 86/100. Larry is related to Shaun A Kutcher and Jason Kutcher as well as 2 additional people. He also has served as Chief Executive Officer of Register.com, General Manager of the Small Business Group at Dun & Bradstreet, Managing Director with Goldman Sachs Wealth Management, and held various leadership roles at American Express, where he started his career. LEARN MORE. Larry currently serves on the Board of Directors of Wish, one of the worlds largest mobile e-commerce platforms, serving as an independent director and a member of the audit committee. at Company. Looking for Development Finance on Your Next Property Project? at Sandfire MATSA, CEO, Carii, Inc. After taking the reins in 2019, A Place for Mom CEO Larry Kutscher laid out a plan to completely reinvent the company and its relationship with senior living providers. and discover candidates outside of LinkedIn, Trusted by 400K users from 76% of Fortune 500 companies, Find anyone, anywherewith ContactOut today. People end up saying, This is something I only do as a last resort. Larry is a world-class executive with a long track record of building and scaling industry-defining digital businesses through a results-oriented mindset and focus on innovation, said Anton Levy, member of the APFM Board of Directors and Managing Director and Global Head of Internet & Technology at General Atlantic, a significant shareholder of APFM. I think weve made progress for them to understand who we are, what were about, and that were on the side of being their true partner to make revenue together and satisfy families together, Kutscher said during a recent appearance on the Senior Housing News podcast Transform. personal & work email addresses, as We are thrilled to have someone of Larry's caliber to lead APFM into its next phase of growth. And so, our big mission is to get more people to use us as an advisor, because we think they will convert more in the senior living and its good for the whole industry. VA Aid and Attendance Benefits for Senior Living, Best Meals and Dining in Senior Living Awards. How do we get that message across in every interaction in educating people; in local marketing; in public relations, which we dont do very well; in government lobbying? New York (April 29, 2019) - A Place for Mom, Inc. (APFM), the largest senior-living referral service in North America, announced that Larry Kutscher has joined the Company as chief executive officer and APFM's Board as a director, effective immediately. ConfigureTek, Principal Data Scientist at Microsoft at We are very much focused on not quantity, but quality. Carii, Inc. & Connective.Network, Associate Vice President of Media & Digital Strategy - Marketing and Brand Management . at Business Builder. We were really able to step up, because we kept investing during that period and kept doing marketing. And so really breaking that apart and educating folks about how we spent a lot of money. at So, I feel the conversations are different now. A Place for Mom. You have a room that somebody lives in for some period of time that an operator is renting out. I often would say that our industry, senior housing, is probably 30 or 40 years behind hospitality in recognizing what we do about that. at As I said before, I think this is a big opportunity as an industry. So the fundamentals of the business are very similar. And so I have to educate and I need to continue to educate and build awareness of what we do, what we can do and why it makes so much sense. The back window of a parked NYPD patrol car was shot out in Brooklyn Saturday as two cops sat inside, police sources told The Post. Previously, he was managing director with Goldman Sachs Wealth Management and spent 12 years at American Express. "APFM has built a differentiated technology platform with a data-driven approach for providing families with vital tools to make informed senior care decisions," said Mr. Kutscher. What is Larry Kutscher's role at A Place for Mom? Specialty Foodservice Second, weve significantly increased our sales force, both advisors talking to our families giving them advice, and ultimately helping them move into a community as well as a team of what we call customer success managers, who work with communities to help them move in families and make the process seamless and better. NEW YORK-- ( BUSINESS WIRE )--A Place for Mom ("APFM"), the largest marketplace for senior care services, announced today it has raised $175 . at A Place for Mom is an online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. Its something pretty small. It was unclear if the incident which took place in Greenpoint at the intersection of Morgan Avenue and Richardson Street in the 94th Precinct was the result of a stray shot or if a gunman had intentionally targeted the vehicle. "Having experienced solid growth over the last few years, APFM is at an inflection point, with new challenges and compelling opportunities as consumer research continues to shift online and demand for high quality senior care increases. Well build those teams and continue to add salespeople and add capabilities around those salespeople. Larry Kutscher's Willingness to Change Jobs. This is not something that people want to have, they need to have it. We really give a great service and a great outcome for the families and the community, and it requires great technology. Our goal is to give you more move-ins, and I think weve really successfully demonstrated that were not focused on just growing leads. Senior Housing News But honestly, I dont perceive that we have more competition than we used to. Copyright 2023 A Place for Mom, Inc. All Rights Reserved. 1. When I talk to folks who are senior living operators, I think the tone, and the content and the substance of those conversations are very, very different. Primero Systems, CRO & Founder, DirectStream We help families overcome objections, otherwise, they just cant especially the kind of people who seek us out. SEATTLE, April 29, 2019 /PRNewswire/ -- A Place for Mom, Inc. (APFM), the largest senior-living referral service in North America, announced today that Larry Kutscher has joined the Company. Nobody wants Mom or Dad to feel like they are in a place where they cant just live as they used to live before. Contact over 250M professionals instantly by email or phone. They are part of the Executive team within the C-Suite Department and their management level is C-Level. I look forward to assisting Larry and the Board during this transition and am confident APFM will continue to thrive for many years to come.". DirectStream, Global IT Business Management Leader - Platforms, Processes, People, Portfolios, & Performance Ashton Kutcher seemingly reacted to his ex-wife Demi Moore's shocking tell-all book about their relationship on Tuesday, September 24 the same day her. All rights reserved. Kutscher Brings More Than 30 Years' Experience Successfully Building and Scaling Industry-Defining Digital Businesses, Sean Kell Steps Down as CEO After Eight Years of Leadership. Larry graduated from . CEO @ A Place for Mom From January 2019 to Present CEO @ TravelClick From January 2010 to January 2018 CEO @ Register.com From January 2006 to January 2010 Senior Vice President & General Manager @ Dun & Bradstreet From January 2001 to January 2006 Managing Director @ Goldman Sachs From January 2000 to January 2001 Senior Vice President, @ American Express From January 1988 to January 2000, Ranked #395 out of 7,899 for It was perfect, and anyone can use it easily.. Privacy&Terms. Get Larry Kutschers Contact Info. But a great organization is one that says, Hey, heres my aspiration, here are my goals. Larry Kutscher Based in Seattle, Washington, A Place for Mom is dedicated to helping families navigate the process of finding established, safe, and cost-effective senior care. I look forward to assisting Larry and the Board during this transition and am confident APFM will continue to thrive for many years to come.. We only send it to the community when we think the customer really wants it and the family really wants it, and its good for them. I think the communities realize I hope they do that theyre working with the family on their timeline. How do you get the word out? A lot of times, those leads were just dropped because we had that clause. Enterprise Account Executive at Databricks Copyright 2023 AroundDeal Holdings Limited. I called a place for mom summer of 2022. Senior Housing News (SHN) is the leading source for news and information covering the senior housing industry. A Place for Mom is the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. A Place for Mom CEO Apr 2019 Show more Link A Place for Mom website A Place for Mom's mission is to enable caregivers to make the best senior living decisions. I am highly confident that we are the most cost-effective way to get that next 5% or 10%. 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Its exactly what I thought would happen: the learning were getting from that is showing us where to go next, and all the ways we can keep innovating and keep building and keep going. Well do phone calls, email campaigns, text campaigns, run promotions to them. Media Contact Sard Verbinnen & Co Jenny Gore/Jacob Crows [emailprotected], Cision Distribution 888-776-0942 Using its nationwide network of over 18,000 provider communities, APFM helps families find options based on a loved one's stated needs, preferences and budget.